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Easter Related Spending: Food, Clothes, Decoations, Chocolate Bunnies and more!

If you ever wondered what people in America spend on the Easter holiday; there is a group that surveys it.  Take a read below for a synopsis and follow the link for their full report!

Current Spending Trends On Easter

According to the National Retail Federation (NRF), Americans will make some Easter purchases, and do so in amounts larger than last year's spending. According to the National Retail Federation’s annual Easter Spending Survey conducted by Prosper Insights and Analytics, spending for the holiday is expected to reach $17.3 billion in 2016.  There is no official prediction from them yet on 2017 spending, but it seems likly to increase. Back in 2013, the NRF said that the average person spent $145.12 on candies, decorations, clothing and food.  In 2016, the spend was an average of $146 per person. That was the highest level in the 13 years the survey has been conducted and up significantly over 2015's  $140.62 per person and $16.4 billion total.


We saw dramatic increases year over year  from 2009 until 2013, then big decrease in 2015, followed by steady increases since.  So, we expect 2017 to be around $18.2 billion, and an average spend of around $148 per person . See the chart here.

How will consumers spend on Easter?

Altogether, the NRF survey broke it down like this:

  • Groceries and food for an Easter brunch or dinner: $45.26.
  • New clothes for Easter and Spring): $25.91
  • Easter chocolate bunnies, jelly beans and other candy: $20.66
  • Gifts: $20.82
  • Flowers: $9.49
  • Decorations: $9.11

How do consumers celebrate Easter::

  • About 75% of Americans identify with a Christian religion; Christian identification is down from 80% in 2008 (source: Gallup)
  • 57.8 percent will visit family and friends,
  • 55.6 percent will cook a holiday meal,
  • 51.3 percent will go to church and
  • 15.6 percent will go to a restaurant.
  • 31.4 percent of consumers plan an Easter egg hunt
  • 13.9 percent will open gifts.